We can help introduce, implement or compare some of the industry-leading platforms and tools we have experience working with.
Data Type: Call Center Data
Invoca
Customer journeys often span many digital and offline touchpoints – web, mobile, call centers, and more. But phone calls have historically been a black box without data or visibility. Invoca changes that by applying conversational AI to unlock call intelligence. Track exactly how many calls come from each marketing channel and digest those conversations for insights around service quality, customer satisfaction, upsell opportunities and even product feedback. Our platform integrates directly with existing Martech and CRM stacks to turn call data into actionable decisions. Instead of a marketing blind spot, your phone channel becomes a well-lit source of intelligence for driving revenue.
Beneficiaries
- Analytics
- Media
- Call Center
Key Benefits
- Round out your view of the customer by adding ZERO-PARTY data into your CRM ecosystem
- Improve CONVERSION by Intelligently routing Product calls to Product Experts
- Measure offline impact of Media, and Optimize media performance beyond clicks and web conversions
Data Type: Digital Audience Data
illumin
illumin is a singular, easy-to-use online journey advertising platform that seamlessly connects your entire media strategy to real-time outcomes. illumin’s platform lets marketers visually plan, activate and measure their online advertising in a way that makes the most out of your budget ensuring your campaigns make sense.
Beneficiaries
- Marketing Teams
- Media Teams
Key Benefits
- True Audience-first approach to media buying and optimization
- Quickly transition engaged prospect to next step in the funnel
- Get real-time campaign performance , test and optimize on the fly
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Data Type: Web Re-marketing Data
Programmatic Direct Mail
“The Best ROIs in Direct Marketing”
Leverage digital intent data to convert your known and unknown website browsers to customers via personalized direct mail. Unique and timely one-to-one customer experiences, delivered daily.
Beneficiaries
- Marketing Generation
- Demand Generation
Key Benefits
- Retargeting – to known and unknown site visitors at the precise moment they demonstrate intent to transact.
- Enhance your customer acquisition strategy with Look-a-Like audiences. Scale your acquisition efforts with a new audience of potential customers
- Boost the performance of your customers with current intent data by enhancing the known data resident on your CRM file, with current intent data.
Data Type: Referral Data
EXTOLE
Extole is the Customer-Led Growth platform. With Extole, marketers fight skyrocketing paid media costs by turning their customers into a primary vehicle for acquisition, awareness, and activation. With the SheerID and Extole integration, you can now leverage your military, student, first responder, and teacher communities to authentically promote your brand and turn more of these important audiences into important customers.
Beneficiaries
- Grow Customer Database
- Demand Generation
Key Benefits
- Extole empowers marketers to use rewards to boost what customers are already doing naturally: sharing their love of your brand.
- SheerID instantly verifies consumer supplied data so marketers can run bold campaigns targeting tight knit communities like students, teachers and the military.
- Because these offers celebrate a person’s identity, the biggest brands like Spotify, T-mobile, and Headspace are seeing phenomenal results to drive new customer acquisition and LTV.
Data Type: Travel Intention Data
Joyned
“Facilitate the process by which friends and family groups make travel decisions.”
Joyned allows people to invite friends to your website, book together and interact LIVE, on-site.
Beneficiaries
- Marketing Generation
- Demand Generation
Key Benefits
- Qualified organic traffic to your website, from active customer’s referred friends and family
- Optimized conversion rate by making multiple sales through the power of group collaboration
- Round out your view of the customer by adding ZERO-PARTY data into your CRM ecosystem
Data Type: Data Visualization
BOOST LABS
We specialize in design for data products. Our clients participate directly with us to design, prototype, and test epic digital data products.
Beneficiaries
- Enterprise
Key Benefits
- Present complex analytics in Simple format
- Present Simple data in a Hollywood style
- Augment Analytics and AI teams with superb Data Visualizations
Data Type: Text Data
attentive
Engage high-value mobile subscribers with relevant messages. All the tools you need to grow and interact with your mobile-first audience
Beneficiaries
- Grow Customer Database
- Demand Generation
Key Benefits
- Introduce sales and service channel for those who prefer or engage with Text
- Grow your database
- Accelerate demand generation and quickly activate receptive audience
Data Type: Customer Data Platform
Action IQ
The ActionIQ Customer Experience Hub (CXH) enables travel and hospitality brands to shift to a digital-first ecosystem and create real-time personalized traveler experiences. By providing all teams with direct but governed self-service access to customer data, brands can engage travelers through value-based promotions tailored to their behavioral and booking history
Beneficiaries
- 1:1 Marketing
- IT
Key Benefits
- Customer identity management, from a data and compliance perspective
- Enable deep segmentations, build models and activate events based on buying signals
- manage campaigns and journeys across multiple channels with offers and triggers built in
Data Type: Connected TV Data
MNTN
MNTN makes Connected TV as easy and effective as paid search and social—complete with nimble creative management, automated performance optimization, and real-time campaign measurement.
Beneficiaries
- Marketing Teams
- Media Teams
Key Benefits
- Prospect among new audiences, leverage CRM files, or retarget web visitors, with less Agency overhead
- Campaigns run through optimization models all day long
- The strongest attribution method in the industry
Data Type: Trends, Outliers and KPIs
Bicycle.ai
“Bicycle’s AI analyzes your operational data 24/7, providing insights on revenue-critical issues and opportunities — and recommending fast, precise action.”
Bicycle.ai is more than an AI-Driven Business Intelligence tool. The power of this platform is in its ability to focus the business users attention on the things that matter most. With ZERO bias
Beneficiaries
- Enterprise
Key Benefits
- Identify interruptions to your key operations, instantly
- Gather key competitive insights and act on anomalies
- Leverage insights to ensure timely delivery and ultimate customer service
Data Type: Human Capital Performance Data
Centrical
“Get better results from your teams, by providing engaging tools that individuals love to create their own performance trajectory.”
#1 Gamification-based performance experience platform for better EX and UX.
Beneficiaries
- Enterprise
Key Benefits
- Self-managed or guided performance improvement
- Gamification for better results
- AI Micro-learning and Coaching
Data Type: Travel Segmentation Data
Legends
“Turn Zero-Party Data into Hero Segmentation”
We’ve created tools for brands to capture, transform and enrich new and existing customer data, for hyper-personalization and segmentation.
Beneficiaries
- Marketing
- Demand Generation
Key Benefits
- 360 view of customers actual travel behaviors and patterns, with full permissions
- Enjoy the BEST Travel Segmentation imaginable
- Enable personalized offers
Matthew Maule & Associates
“Disciplined with Data, Candid with the Insights.”