Meet some of the team – while our talent pool has been growing, here are some of our most active Associates.
Jessica Akirtiva
Consumer & Marketing Insights
Data Type: Customer Data
Jessica Akirtiva | Consumer & Marketing Insights
Jessica is a highly collaborative and results-driven strategic thinker with a proven track record of leading and leveraging global research to develop successful reputation, marketing, distribution, communications and sales strategies for billion-dollar brands. Jessica’s strategic vision – paired with her strong research, analytic and communication skills – gives her a unique ability to identify business opportunities and partner with brand teams to turn them into multi-million dollar revenues. Incredibly devoted, driven and enthusiastic, she brings her positive energy and passion in everything she does. Jessica has over 15 years of experience, holds an MBA from Tulane University and has completed moderator and facilitator training at Burke Institute.
Areas of Expertise
- Consumer & Marketing Insights
- Business Strategy/Strategic Planning
- Brand Reputation
Technicals
- Medallia
- Nielsen
- Dunnhumby
- Qualtrics
- YouGov
- IRI
- Euromonitor
- Quantilope
Industry Focus
- CPG
- Cruise
- E-Commerce
- Pet Care & Products
Companies Served
- Procter & Gamble
- Royal Caribbean Group
- Chewy
Jessica Akirtiva | Case Studies
Steve Arsenault
Program Design & Optimization
Data Type: Airline Data
Steve Arsenault | Program Design & Optimization
“Airline Loyalty Guru”
Travel industry veteran with 3 decades of experience helping companies maximize the value of their technology investments. I have worked in distribution and loyalty. In loyalty I have worked on the vendor and client side. I have started and led several loyalty platform vendor initiatives and in this role I have been part of 20+ platform sales and installs. On the client side I have helped programs in a number of areas from developing tech strategy to evaluating and selecting platforms.
Areas of Expertise
- Loyalty Strategy
- Loyalty Technology
- Program Design & Optimization
Technicals
- Economics & Econometrics
Industry Focus
- Airlines & Hospitality
Companies Served
- United Airlines
- Aero
- American Airlines
- Caribbean Airlines
- Japan Airlines
- Volaris
- Aeroflot
- Lufthansa
- LPS
- IBS
- SITA
- TravelSky
- Amadeus
Steve Arsenault | Case Studies
Lauren Wilson
Media & Analytics
Data Type: Media Data
Lauren Wilson | Media & Analytics
“Mediaholic”
Client Leader in the marketing and advertising industry with deep experience in travel & tourism, higher education, non-profit and B2B brands. Focused on developing insights that make actionable connections between brands and consumers through creative brand development, integrated and digital campaign implementation and data analytics. Detailed attention given to profitability while managing multiple clients and projects and cultivating team members.
Areas of Expertise
- Brand Strategy
- Media Planning
- Media Analytics
Technicals
- Google Analytics
- Datorama
- MailChimp
- SalesForce
- Kentico
- Drupal
- WordPress
Industry Focus
- Travel/Tourism
- Higher Education
- Non-Profits
Companies Served
- Silversea
- Lumen
- Greater Miami CVB
- Visit Boston
- UNC Charlotte
- University of Texas at Arlington
- University of Baltimore
- William Paterson University
- Terramor Outdoor Resorts
- Shenandoah County Tourism
Lauren Wilson | Case Studies
Matt Maule
Analytics Leadership
Data Type: Travel Data
Matt Maule | Analytics Leadership
“Disciplined with Data, Candid with the Insights.”
I have been fortunate to have worked with many talented and hard-working people during a varied and interesting career in the Travel and Hospitality industry. I wanted to bring these like-minded people together to solve problems presented to us. I have developed an Associates model so we can change up the roster to put the right people on the task, and when we’re ready for the next stage of a project, we call on the bench and bring the new specialist team into play.
Areas of Expertise
- Analytics Leadership
- Media and 1:1 Marketing
- Problem-Solving
Technicals
- See Partner Platforms
Industry Focus
- Cruise
- Air
- Consumer Goods
- DMOs
Companies Served
- Mars
- United Airlines
- Royal Caribbean
- Celebrity Cruises
- Azamara
- Virgin Voyages
- MSC Cruises
- Allegiant Airlines
- Silversea Cruises
- MGM Casinos
- Lufthansa
- SAS
Matt Maule | Case Studies
Ruben Rosado
Analytics & Process Design
Data Type: Data Processing
Ruben Rosado | Analytics & Process Design
I help companies identify opportunities that support key, strategic business processes, and develop solutions to complex performance problems using advanced data analytics concepts.
Areas of Expertise
- Reporting Automation
- Process Engineering
- Performance Analytics
Technicals
- Tableau
- SQL
- VBA
- Power BI
Industry Focus
- All industries with Processes and Data
Companies Served
- FPL
- SV Microwave
- Beckman Coulter
- Royal Caribbean
- Client First Settlement Funding
- Park West Gallery
- Fitzhugh Holding
- Silversea Cruises
- Celebrity Cruises
Ruben Rosado | Case Studies
Josie Llado
Search Engine Optimization
Data Type: Search Data
Josie Llado | Search Engine Optimization
Versatile marketing professional with extensive experience managing integrated marketing programs. Proven experience developing initiatives that increase brand awareness and engagement, capture market share, and accelerate revenue growth. High energy team leader who enjoys building collaborative relationships and getting great work done
Areas of Expertise
- Search Engine Optimization
- Web Performance
- Direct Mail
Technicals
- Search Engine Optimization
Industry Focus
- Travel & Hospitality
Companies Served
- GMCVB
- Razorfish
- Royal Caribbean International
Josie Llado | Case Studies
Mike Fitzpatrick
Data Services & Hygiene
Data Type: Data Appends
Mike Fitzpatrick | Data Services & Hygiene
“(legal!) Laundering Services for Dirty Data”
Launched Q3 2023, my practice Fitz Results provides data-driven marketing services and tools, leveraging 33 years in sales and marketing roles, and relationships. Taking advantage of the trend toward outsourcing, my partners and I look forward to unlocking the secrets of brands’ 1st party data. The recent digital transformation created tons of data for marketers, often in the channels least familiar to them. Compounded by the HR chaos since 2020, many companies struggle to derive insights and make data-driven decisions today. Let’s discuss projects that have been neglected for too long in the areas of data analytics and segmentation, communication channel integration and true measurement.
Areas of Expertise
- Data
- Segmentation
- CDPs
Technicals
- Data Hygiene
- Customer Data Appends
- Segmentation
Industry Focus
- Travel & Hospitality
Companies Served
- Epsilon
- Conversant
- IXI
- Rodale
- Omaha Steaks
Mike Fitzpatrick | Case Studies
Sibel Akcekaya
E-Commerce Reporting
Data Type: Web Data
Sibel Akcekaya | E-Commerce Reporting
“Adobe Guru”
Helping companies to adjust to new digital marketing technologies by helping them to choose, integrate and use new digital analytics solutions (analytics ad optimization) including Adobe Analytics, Adobe Target, Optimizely, Tealium, Tealeaf and Google Analytics to improve product, customer experience and business performance overall.
Areas of Expertise
- Adobe Analytics
- Adobe Launch
- E-Commerce Reporting
Technicals
- Adobe
- Google Analytics
Industry Focus
- Travel & Hospitality
Companies Served
- Best Western International
- Vodafone
- ING Bank
- Expedia
Sibel Akceayaka | Case Studies
Scott McClary
Loyalty Strategy
Data Type: Loyalty Data
Scott McClary | Loyalty Strategy
“Excellence in Loyalty”
Eclipse helps you align customers and employees to achieve your goals. We provide a wide range of solutions that include consulting, incentive and loyalty programs, reward management, data brokerage, analytics, digital services and technology and training
Areas of Expertise
- Loyalty Strategy
- Loyalty Platforms
- Employee Solutions
Technicals
- Data Hygiene
- Customer Data Appends
- Segmentation
Industry Focus
- All industries with Customers & Loyaty Programs
Companies Served
- Acxiom
- Epsilon
- Publix
- Eclipse Results
Scott McClary | Case Studies
Matthew Maule & Associates
“Disciplined with Data, Candid with the Insights.”